The usage of hashtags by brands has significantly grown over the years. Brands often create custom hashtags for their social media campaigns to make it easier for them to group relevant conversations and posts.
Hashtags are particularly crucial for posting on Twitter and Instagram as they provide a straightforward way of grouping together similar types of content.
A hashtag tracking tool helps in the discovery of most trending and relevant hashtags. Several free hashtag tracker tools are available to aid in highlighting the popularity of specific hashtags over time.
However, unfortunately, the best hashtag tracking tools are either paid or offer some free trial period. So, most people leverage free hashtag tracker tools depending on their need. Even Twitter provides a comprehensive and robust search tool to enable hashtag discovery.
Although it is a daunting task to monitor hashtags without expensive paid tracking tools, you can try a combination of various free hashtag tracker tools. Also, trying a few tools to monitor hashtags first helps you find the right tool which is most suited to your needs, including using the free trial offered by a hashtag analytics tool.
Here’s our compilation of the ten best hashtag tracking tools that are free for use
- Brand 24
Brand 24 is a popular tool that helps monitor your brand or product on the internet. It also comes along with a powerful hashtag search tool which includes hashtag tracking and hashtag analytics. By leveraging this tool, you can track hashtags across social media platforms such as Twitter and Instagram, among others.
Unlike any other hashtag tracking tool, YouScan.io is a social media analytics tool which includes image analysis. Among the essential features of YouScan.io is auto-category, which uses machine learning algorithms to help you pick out the most relevant message streams.
As the name indicates, the primary purpose of Brand Mentions is to help track the online mentions of your brand. The tool claims that it can help “dig every corner of the internet to find the relevant mentions on anything or anyone.”
If you want to catch up on the latest buzz on social media, BuzzSumo is the right tool for you. You can use the tool to search for specific hashtags according to their popularity across various social channels.
Talkwalker is primarily a paid tool but does offer a free product demo. You can centralize your social media data with Talkwalker’s Social Media Analysis Module.
- Twitter Search
Microblogging social media platform Twitter offers a robust advanced search feature. The search tool allows you to manually search for particular hashtags and count and record the usage of each.
TweetDeck is a useful tool offered by Twitter that allows you to maintain multiple accounts along with keeping track of numerous hashtags and conversations. The tool also allows you to run your Twitter accounts in TweetDeck directly, which is a cleaner way to see live conversations than in the native Twitter app.
- Social Searcher
Social Searcher is a free social media search engine that helps you track both users and hashtag mentions. It enables you to track what people are saying about your brand, product, or services.
Twubs enables hashtag performance monitoring and helps join Twitter chats related to a particular hashtag. You can also directly post messages using your selected hashtags. You can also register a customized hashtag on Twubs.
Trackmyhashtag is a hashtag tracking tool which can track and analyze any hashtag, keyword or profile on Twitter and provides various useful analytics. What’s interesting, the tool claims to collect both real-time and historical hashtag data starting from 2006. More than that, it lets you find influencers on the basis of engagement, reach and the number of followers they have.